Analytics Engineer
Client: Financial Docs
End-to-end analytics engineering for SaaS platform, from data pipeline to executive dashboards
Project Overview
Leading the analytics engineering efforts for Financial Docs, a growing SaaS platform serving financial professionals.
Challenge: Financial Docs needed a complete analytics overhaul - from fragmented data sources to unified reporting that could scale with their rapid growth.
Solution: Built a comprehensive analytics stack from scratch, integrating multiple data sources into BigQuery, implementing dbt for data transformation, and creating automated reporting in Looker Studio.
Technologies: BigQuery, dbt, Looker Studio, SQL, Python, GA4
Impact: Transformed decision-making from gut-feel to data-driven, enabling the team to track key SaaS metrics (MRR, churn, LTV) in real-time.
Challenge: Financial Docs needed a complete analytics overhaul - from fragmented data sources to unified reporting that could scale with their rapid growth.
Solution: Built a comprehensive analytics stack from scratch, integrating multiple data sources into BigQuery, implementing dbt for data transformation, and creating automated reporting in Looker Studio.
Technologies: BigQuery, dbt, Looker Studio, SQL, Python, GA4
Impact: Transformed decision-making from gut-feel to data-driven, enabling the team to track key SaaS metrics (MRR, churn, LTV) in real-time.
Key Achievements
• Built complete analytics infrastructure from ground up
• Integrated 10+ data sources into unified data warehouse
• Implemented dbt for maintainable data transformations
• Created automated dashboards tracking all key SaaS metrics
• Enabled real-time monitoring of MRR, churn, and customer health
• Reduced time-to-insight from days to seconds
• Integrated 10+ data sources into unified data warehouse
• Implemented dbt for maintainable data transformations
• Created automated dashboards tracking all key SaaS metrics
• Enabled real-time monitoring of MRR, churn, and customer health
• Reduced time-to-insight from days to seconds
Client Information
Financial Docs
United Arab Emirates
A valued client in the upwork sector.
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